LIQS later extended into on-premises venues around the country, such as music festivals, arenas, nightclubs, hotels and bars.Īddressing the consumer need of well-made shots for home consumption, LIQS offers premium-quality shots and cocktails with LIQS Cocktail Shots, a double shot in a single-serve format in both wine and spirits bases, and LIQS Cocktails, in a 1.5-L bottle format. Originally, the brand targeted retail for home entertaining and outdoor activities.
LIQS launched in New York City in 2013, from entrepreneurs Harley Bauer and Michael Glickman. “With premium ingredients and convenient formats, consumers can more easily enjoy their favorite bartender-quality shots and cocktails wherever, whenever they want with LIQS.” “Consumers want to enjoy their favorite cocktails now more than ever,” says Britt West, VP and GM for Gallo Spirits. Gallo Winery has purchased LIQS, makers of spirits-based and wine-based cocktail shots. As the RTD cocktail category continues to boom, E.
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